Quality Quote – The Relentless Pursuit of Perfection

In 1989 Toyota entered the luxury car market with the Lexus line of vehicles. When advertising began for the new line, the slogan was simple: “the relentless pursuit of perfection.” Over the years it has been modified, appearing as “The passionate pursuit of perfection,” and most recently, “the pursuit of perfection.”

Personally I prefer the first version of the slogan – the relentless pursuit of perfection. It may be worth noting that this approach isn’t intended to imply that we are never satisfied with the achieved results; moreover, it reflects an approach of continually striving for continual improvement – the fundamental principle of ISO 9001 Quality Management Systems.

As an ISO 9001 Certified company, our ISO Consultants are continually refining the way we design management systems in order to identify innovation opportunities, streamline our approach and add value for our clients through intelligent and efficient management systems.

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