Quality Quote – “The art of persuasion is greater than the strength of force.” The North Wind and the Sun – Aesop’s Fables (Perry Index 46).
The fable of the North Wind and the Sun tells of a wager between the Northern Wind and the Sun, who both argue they are more powerful than the other. The Northern Wind attempts to use force to blow off the traveler’s coat, but to no avail, as the traveler pulls his coat tighter to ward off the cold. Following the North Winds effort, the Sun then uses persuasion by shining on the traveler, who finds the heat too much and removes his coat.
When management systems are being developed by ISO Consultants it is critical to obtain input from all stakeholders in order to obtain buy-in and ownership of the ISO Management System. By taking the path of persuasion and using consultation, streamlined management systems can be developed and adopted with much greater success than through a prescriptive or dictatorial approach.
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