
“A customer left in the dark cannot be seen leaving.”
Author unknown. Don’t leave your customers in the dark!
Related guide: Interested parties: a deep dive into clause 4.2, on knowing what your customers expect.
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More quality quotes
Those who do not learn history are doomed to repeat it
Often Credited to Aristotle
“If you keep cutting corners, eventually you will end up going in circles”
“The bitterness of poor quality remains long after the sweetness of low price is forgotten”
“You can’t change the wind but you can adjust the sails”
“Under conditions of complexity, checklists are required for success” (Atul Gawande)Looking for something more substantial? Browse our ISO articles.
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